With the rising cost of commercial real estate and the growing pressure from big-box stores and huge shopping algorithms, small businesses are finding it harder and harder to survive. So, this holiday season PayPal put five small businesses who make a big impact in the world on retail’s biggest stage – Fifth Avenue in New York City. Through elaborate holiday-window displays created by acclaimed artists and set designers on the corner of 44^th Street and 5^th Ave, these small businesses caught the eye of the thousands of tourists flocking to the city to see holiday windows of the big traditional department stores. And this year, amid the retail giants, our small businesses shined with windows that were both engaging and fully shoppable, while also encouraging shoppers to give better this holiday season. Our small businesses got a big boost and holiday shopping got a lot more interesting.​