The crosses of femicide was a single day activation that caught the attention of whole country.
A low budget stunt that draw attention of national and international news broadcasters and buzz on social media.
Background.
Over 13,000 women were murdered in Mexico in the past 5 years.
Which means 7 women daily.
It´s so common that gradually people and media started to normalize the problem.
The United Nations Women main objective was to create an impactful activation
On March 8ththe International Women´s Day.
Idea.
The most iconic park in Mexico City became a symbolic graveyard transforming the Venus symbol into a tomb cross. 1,000 crosses were installed that morning to make visible the femicide problem.
Results.
135 printed, T.V and digital news clippings.
21 Million impressions
1.52 Million DLLS on earn media.