'Imagine' is a campaign for Fighting Blindness encourages people to imagine a life without sight. 

Using simple copy on a stark, black background, this campaign highlights key life moments – like seeing your baby’s first steps or fireworks on a special occasion - that people without sight miss out on.

Usually advertising messages bombard us with countless images and bright colours. This campaign does the opposite and, in doing so, forces us to confront an issue that affects a large number of people in Ireland. 

Fighting Blindness is an Irish charity working to find a cure to blindness through research. We hope this campaign will help get to the cure sooner.