British sportswear and lifestyle brand, Rapha, have unveiled ‘Comfort In The Chaos’, the new campaign featuring their innovative cycling shoes specifically for racing. Created in collaboration with fabric experts, carbon manufacturers and professional cyclists, the footwear utilises Powerweave, an entirely new, complex fabric devised of precisely engineered yarns and weave. The brand assures comfort, power and performance from their new technology and have tested the shoes for over two years in all climates and conditions.

The 60second accompanying campaign was directed by Oliver Duggan through Knucklehead, with CG fabric imitation and full post-production by Tag Collective Arts.