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Group745
Group745
Group745
Saudi Telecom - #BrotherOfNora
15/09/2019
Advertising Agency
Dubai, United Arab Emirates
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Agency / Creative
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Crown Prince Mohammed Bin Salman has set a vision for the country to modernize and reform: One of the key pillars of his vision is to increase women’s role and rights within society.

On 26 September 2017, a royal decree gave women the right to drive as of the 24th June 2018. while the majority of respondents (61%) felt the change showed society progressing in the right direction, only a minority of men (44%) were willing to support the women of the family driving

As the leading and only national telco, STC is part of the future economy and at the forefront of the change happening in the kingdom. Support for 2030 was critical for the country and in turn for STC.

With the 24th June fast approaching, STC was committed to making this change accepted and encouraging the nation to be unified behind the change

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