In September 2018, on the site of the long derelict art-deco Savoy Cinema in Hackney, a brand new multi-arts space opened its doors. It’s mission; to bring this community together to create, dance, listen, talk, and play on a scale like never before. It’s name was EartH.
The new identity was rolled out across multiple platforms: everything from flyers to branded merchandise, digital and social communications, and practical applications, like the restaurant menu.
We took inspiration from EartH itself - an idea that grew out of the very floor plans of this amazing space. From these, we created typographic grid formations that would become an ownable design language.
And, in the original spirit of innovation and collaboration, the design is even starting to take on a life of its own - informed by data to react to the very people that visit and the things they do when they get to EartH.
https://www.earth-kitchen.co.uk/
https://www.creativereview.co.uk/hackney-arts-centre-reopens-and-rebrands-as-earth/
https://www.instagram.com/earthackney/?hl=nl