Hidden fees, ATM fees, overdraft charges, et cetera, et cetera, et cetera - there’s nothing banks won’t do to get money from their customers. Add that to the recent headlines about dishonest practices at some of the nation’s biggest banks, and you get a world where most banks are about as trustworthy as common criminals. Bank robbers? They are the bank robbers.

We take a light-hearted jab right at this cultural insight with a campaign that shows fee-collecting bankers as the thieves they are. Because when you walk into a bank you’re probably getting robbed. Just not by who you’d think.