​White Ribbon’s PSA “I Knew All Along” is the latest collaboration of editor Michelle Czukar and Untitled Films director Hubert Davis.⁣
​⁣
​White Ribbon Canada is committed to building a world free of gender-based violence.⁣
​⁣
​This latest campaign captures a dad’s anxieties around raising his newborn daughter, told through a reflection of how he’s treated girls and women in the past. The story is a stark example of how, consciously or subconsciously, many men are actually aware of the gender-based aggressions that are so ingrained within our culture. ⁣
​⁣⁣⁣​⁣⁣
​Please note: Some of these scenes may be triggering.⁣⁣​