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Group745
Group745
Group745
Group745
Group745
Luckyverse
16/09/2023
Post Production
New York, USA
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Credits
Agency / Creative
Production
Editorial
Music / Sound
Animation

We hopped, skipped and jumped at the chance to direct the king of breakfast cereals, Lucky the Leprechaun, in this series of fun films.

First up, Lucky uses his powers to enter the ‘Luckyverse’ through a magic portal. And sorry kids, you’ll never catch him! Just as fast as he dives in, he escapes again through one of a multitude of charmed doorways. Second on the menu, Lucky enlists a friendly dragon to help him swoop up his Lucky Charms in ‘Creature from the Milk Lagoon.’

The tasty combination of CG worlds, live action and Lucky’s character animation (added by the wonderful folks at Calabash) meant we meticulously planned the cameras and layout for each scene.

Our young cast were fantastic! We had props and set dressing (AKA giant boulder archways and pathways) to engage their minds and help imagine the fantastical worlds around them. There may have been a Lucky Charms snack break or two thrown in there too…

From enchanted forests to magic portals and charmed doorways, we designed and built the Luckyverse to be a place for endless adventure (and endless rainbow swirls).