Warsteiner is a very old brewing company with a over 270 year old history, located in the small rural town Warstein in Nordrhein-Westfalen.

With this spot, the company approached a new way of advertising their product, focusing on the different exciting moments in which one would enjoy a Warsteiner. All these situations and settings are captured in this less-then-a-minute commercial, in which the main character travels through different worlds of parties and gatherings, experiencing exciting locations and all kinds of interesting people, until he can finally enjoy his cold beer together with his friends at the very end. The sparks of excitement spark over to the viewer and is supported by the catchy soundtrack which was written exclusively for this film.  It became very popular among viewers so that it is now even used in all CineStar cinemas and was played to live audiences at the infamous Festivals Rock im Park and Rock am Ring between shows.