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eBay "From The Collection"
13/09/2023
Production Company
Los Angeles, USA
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Agency / Creative
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Editorial
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"From the Collection" is a new series of drops with exclusive items from renowned designers, artists, athletes and entertainers. The first installment featuring Heron Preston, gives fashion enthusiasts and sneaker collectors a chance to bid on more than 50 pairs from the designer's legendary personal collection, all starting at $0.99.

"'From the Collection: Heron Preston' makes so much sense. Wear your shoes! Collecting is not relevant anymore in today's world if you aren't planning on using what you're collecting," said Heron Preston. "I feel that one of the worst things is to buy something and never use it when so much energy and love goes into creating it. Collecting with no intention to use is a left-over concept linked to materialism and unnecessary consumption. Wear your shoes, otherwise pass them on to extend their life and purpose."