The Meta team behind WhatsApp hit us up to create a dimension shattering Ad for the famous Piccadilly "building-sized" screen. We were given just over three weeks from start to finish to concept, build, shoot, comp and finish this piece. With such a tight turn around we needed to run multiple teams simultaneously. We used a small Cinema 4D team to get out previs options to help Meta sell through the idea up the food chain. At the same time our Houdini team worked on our magical building disintegration. ECD and Live Action Director Nate Robinson put together a 20 person studio shoot in under a week, while our CG team finalized the building model and bank vault animation. This left less than a week for our talented comp team to come in and put it all together. Overall it was one of the most rewarding jobs that we got to work on last year.​