Brake - Read. Dead
Following an update in the law to make the any use of a handheld mobile devices illegal while behind the wheel, road safety charity Brake, launched a national poster campaign developed by Ogilvy UK in partnership with Clear Channel to raise awareness of the dangers of reading messages on your phone when behind the wheel at Christmas.
The campaign ran across Clear Channel digital OOH sites for two weeks over the Christmas period utilising high footfall areas where people are out and about before they get in their cars and drive home, including high streets and shopping malls.
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