Woking Borough Council
THE CLIENT
We have been working closely as a strategic partner to Woking Borough Council’s future vision for the town centre. Specifically leveraging the quality of life, lower living costs and access and commute times to and from the capital to grow the number of young professionals living in Woking.
CHALLENGE
In 2017, a significant regeneration project in Woking Town Centre commenced. The objective of the project was to completely transform the area with a longer-term vision of attracting businesses and young professional residents away from London to relocate in the area, adapt its demographic boosting the local economy.
Although a positive step-change for the local area, the development was, for many, seen as a disruption to the status-quo.
SOLUTION
Through early and comprehensive dialogue with residents, we identified the need to launch a comprehensive community engagement programme while this major transformation was underway. #WeAreWoking was devised as an impartial people-centric campaign to promote positivity for the borough, its citizens, communities and businesses.
The programme has been amplified with a supporting through-the-line advertising and PR campaign, that has extended the reach of #WeAreWoking beyond the local borough, throughout the UK.
RESULTS
8K social media fans
12K uses of #WeAreWoking
49K media impressions
As shareholders in one of the largest networks of independent agencies in the world, we have full access to the skills and resources of a global community of 70 agency partners in 40 countries. We are able to draw on this expertise across borders and continents.
As a result, Ardmore Worldwide Partners today is an Agency with truly global capabilities. We are able to advise our Clients in relation to local cultural knowledge and specific market sensitivities, as well as local media channels, sales channels and suppliers. We further have direct access to behavioural research conducted by our network partners across a range of sectors including tourism, transport, pharma, agri-food and finance.
As a consequence of this, in the past 24 months Ardmore Worldwide Partners has delivered high-impact marketing campaigns and solutions in 14 countries, including the staging of experiential campaigns in cities from Prague to Singapore, Geneva to London, achieving spectacular results.
Over 50% of the work we do today is conducted outside of the UK and Ireland, and we are proud to deliver on our promise of spectacular results on a global scale. For those few territories not serviced by Worldwide Partners, we have developed the Ardmore Global Hub which offers an expanding range of world-class, globally-experienced freelance talent, from Strategic Planning to Creative and Web Development.
Our Hub model means that we can offer a tailored mix of people, skills and services required to solve Clients’ challenges and needs in specific international markets. Centrally managed from our UK and Ireland base, the Ardmore Global Hub is continually developing, with our Clients enjoying the benefits of our expanding capabilities in the delivery of national and international integrated marketing communications.