National Trust - National Trust
THE CLIENT
National Trust is an organisation relevant to people’s lives now more than ever. It’s work on preserving and promoting wonderful spaces across Northern Ireland makes it an organisation Ardmore are proud to work with.
CHALLENGE
In 2018, the challenge was clear, help the organisation change people’s perceptions of the brand and its purpose to make it more inclusive across Northern Ireland.
SOLUTION
This meant a deeper understanding of the benefits the National Trust brings to people’s lives. Our research unearthed a real passion for these special places that called back to a deep emotional connect. For some it was the ability to find peace in nature, for others it was to find relaxation in nature, but for all it was to find yourself in nature.
We developed an integrated campaign showcasing the incredible places across Northern Ireland in a way that had never been seen before.
As shareholders in one of the largest networks of independent agencies in the world, we have full access to the skills and resources of a global community of 70 agency partners in 40 countries. We are able to draw on this expertise across borders and continents.
As a result, Ardmore Worldwide Partners today is an Agency with truly global capabilities. We are able to advise our Clients in relation to local cultural knowledge and specific market sensitivities, as well as local media channels, sales channels and suppliers. We further have direct access to behavioural research conducted by our network partners across a range of sectors including tourism, transport, pharma, agri-food and finance.
As a consequence of this, in the past 24 months Ardmore Worldwide Partners has delivered high-impact marketing campaigns and solutions in 14 countries, including the staging of experiential campaigns in cities from Prague to Singapore, Geneva to London, achieving spectacular results.
Over 50% of the work we do today is conducted outside of the UK and Ireland, and we are proud to deliver on our promise of spectacular results on a global scale. For those few territories not serviced by Worldwide Partners, we have developed the Ardmore Global Hub which offers an expanding range of world-class, globally-experienced freelance talent, from Strategic Planning to Creative and Web Development.
Our Hub model means that we can offer a tailored mix of people, skills and services required to solve Clients’ challenges and needs in specific international markets. Centrally managed from our UK and Ireland base, the Ardmore Global Hub is continually developing, with our Clients enjoying the benefits of our expanding capabilities in the delivery of national and international integrated marketing communications.