Everything changes. All the time. Silicon Valley’s Vindicia, a subscription revenue platform technology deployed a rebranding strategy to stay ahead of this change and let online businesses know that just like their products and services, Vindicia’s technology is consumer friendly. With help from Toronto brand consultancy, LP/AD, the company embraced a fun and bold branding; a rare sight for a traditionally vanilla, b2b space. The purpose for the visual update was to re-establish their presence as a proven player in Silicon Valley’s highly competitive market as well as reflect a more mature offering, global reach and client set. LP/AD developed a new brand visual identity, core positioning, a blueprint for new messaging and an updated web portal intended to capture inbound leads.