senckađ
Group745
Group745
Group745
Group745
Group745
Group745

Zyrtec - Allergy Impact

18/01/2017
Advertising Agency
Kansas City, USA
44
Share
Credits
There is a “real-feel” index for temperature. There is a “wind-chill” factor for cold. But allergy sufferers still rely on the same old pollen count – a measure of particles in the air that doesn’t tell allergy sufferers how they will really feel. Allergy Impact is the first “real feel” index for pollen. Allergy sufferers can compare the Allergy Impact score against the pollen count to easily learn if their symptoms will feel better or worse than the pollen count suggests. It's a sophisticated algorithm developed in association with university allergists and environmental scientists, Constant Analytics – a leader in statistical modeling, and Johnson & Johnson. Allergy Impact also shows how other allergy sufferers in your area are feeling, based on inputs from our user base, plus local search and social data.
About VML US

VML is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Intel, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. The agency is recognized by the Forrester Wave™ Reports, which name WPP as a “Leader” in Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement & Optimization. In addition, VML’s specialist health network, VML Health, is one of the world’s largest and most awarded health agencies. VML’s global network is powered by 30,000 talented people across 60-plus markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney. 

VML is a WPP agency (NYSE: WPP).