Coca-Cola "Anthem" Taste The Feeling

11/02/2016

Music Dealers

Music & Sound

Chicago, United States

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11/02/2016

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As Coca-Cola’s global music partner, Music Dealers, crowdsourced its community of emerging artists to write and record their own original songs, the winner having the potential to be the flagship anthem of the brand’s largest campaign since 2009. Music Dealers’ Creative Director, Tim Lincoln, worked with the writing and production trio Space Camp Creative. Comprised of Scott Fritz, Jeremy Bircher, and Josh Jones, Space Camp produced “Taste The Feeling” from studios in Hawaii, Chicago, and Portland – further embodying the global “One Brand” strategy that extols the universal enjoyment of Coke in every corner of the world. Space Camp can be heard on several commercials of the campaign, including “Anthem,” “Brotherly Love,” “What is a Coca-Cola For?”, and “Supermarket.”

About Music Dealers

Music Dealers™ is an award-recognized, full-service music partner offering a range of creative and strategic music services to help clients realize the full value music brings to their businesses.

With one of the world’s largest online catalogs of emerging, pre-cleared artists from around the globe, Music Dealers works with brands, agencies, TV/film networks, and gaming studios to elevate their music use through music licensing, custom music, and rights clearance, while generating significant revenue streams for its independent artist community. Music Dealers proudly works with leading, global companies that understand the powerful role of music in building connections with their target audiences.

Headquartered in Chicago, Music Dealers has offices in Los Angeles, New York, Atlanta, and New Orleans.

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