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KOHLER Never TOO Timeless

22/01/2016
Music & Sound
Chicago, United States
51
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Credits
The captivating “Never TOO Timeless” spot from Kohler guides viewers on a glitzy jaunt through the bathrooms of the Victorian era, to the Art Deco days, to the iconic ‘50s, and finally to contemporary times. Set to the jazzy beat of “Black Magic Boy” by Fran Hall, the campaign celebrates the specialist, design roots of the brand with this artistic ad. Kohler wanted to partner with up-and-coming artists to embody the spirit of the “Never TOO” platform and the brand. Music Dealers submitted a playlist of songs that expressed the campaign’s spirit of living beyond the normal, including “Black Magic Boy” by Fran Hall. Music Dealers worked with the label to clear the rights for the song. The client loved this track because it “had both a vintage and modern sound and married extremely well with the [ad’s] visual story of traveling through time.”
About Music Dealers

Music Dealers™ is an award-recognized, full-service music partner offering a range of creative and strategic music services to help clients realize the full value music brings to their businesses.

With one of the world’s largest online catalogs of emerging, pre-cleared artists from around the globe, Music Dealers works with brands, agencies, TV/film networks, and gaming studios to elevate their music use through music licensing, custom music, and rights clearance, while generating significant revenue streams for its independent artist community. Music Dealers proudly works with leading, global companies that understand the powerful role of music in building connections with their target audiences. 

Headquartered in Chicago, Music Dealers has offices in Los Angeles, New York, Atlanta, and New Orleans.