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Group745
Group745
Group745
Group745
Group745
Group745

Find your one in 28 million with Zoopla.

25/08/2015
Advertising Agency
London, United Kingdom
296
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Credits
Brand
Agency / Creative
Music / Sound
Animation
Albion was briefed to drive reappraisal of Zoopla via a stand-out integrated campaign. We know that finding one's perfect home requires more than just a location or price. Zoopla has data on every home in the UK (28,668,138 and counting) and with their smart filters, keyword search, local info and SmartMaps, it’s easy to find exactly what you want. In this campaign we demonstrate the scale, depth and power of Zoopla's search by presenting a selection of numerical property facts, which are contrasted by an intriguing and nuanced subset of data. This approach highlights how Zoopla is the expert property portal to use when looking for a home. We evolved Zoopla's visual style using illustration to bring our two related facts together with strong positive / negative relationships. Working with illustrator Noma Bar, we created ideas-led imagery with a clever duality to them, warranting a second look. The campaign is live across outdoor media (6$s, 12$s, 48$s, New Buses for London), press and radio.
About Albion

Albion is a creative business partner. We partner with clients to invent and reinvent their businesses to make them remarkable (and so unlock growth).

We work with fast-growth start-ups that want to scale, and have been behind some of the most successful European start-ups, including Skype, King, Betfair, Innocent and Zoopla.

We apply our entrepreneurial thinking to help corporates innovate, working with businesses like comparethemarket, Aviva, Jose Cuervo and Addison Lee.

Based in East London’s “Tech City” we work with large companies to create new products and businesses, and develop new ways of communicating across brand, product and comms.

We're not a strategy consultancy, a branding company, a product design studio, a mobile developer, an advertising agency or a data analytics business. But we do all of those things because they, in combination, get businesses growing.