Barclays - Life Skills
For this TV spot for the new Barclay’s 'Life Skills' initiative we worked alongside director Marc Reisbig to create this beautifully crafted chalk board animation to bring the illustrated story to life, driven by the real story of one boy's experience of the program.
Art&Graft is a motion-led design studio founded by creative director Mike Moloney.
We create outstanding animation and motion; a combined creative vision to craft intelligent, original work. Our name reflects the philosophy that underpins everything we do — exceptional creative concepts realised through the painstaking attention to the tiniest of detail.
We are a permanent team of design specialists and producers allowing you to work closely with the actual creative talent from an early stage. A creative collaboration that ensures something unique, not just another generic look-a-like.
This refined approach allows you to create ambitious, genuinely bespoke work that will get you noticed.