YouTube Star Hanna Witton Talks Sex & Relationships for Durex

Durex has enlisted YouTube star Hannah Witton to give frank advice about sex and relationships to her fans as part of a new campaign for the brand. 

Hannah Witton, who has 120,000 followers on YouTube, features in a video for the campaign answering fans’ questions on everything from sex toys to long distance relationships.

The campaign, which was devised by TMW Unlimited assisted by ChannelFlip Media, launches this week across Hannah’s social media channels on YouTube, Facebook and Twitter.

Hannah’s fans were invited to put their questions directly to her with the aim of offering them a fun and educational guide to sex and relationships, and arming them with all the information they need to make the right choices for them.

As part of the campaign, Hannah is running a competition on her Facebook page where one lucky fan can win a selection of Durex goodies.   

Fans who engage in the campaign will also be able to get discounts on any Durex product on the Durex website by using a special discount code revealed by Hannah in the video.

Hannah had full editorial control in relation to her role in the campaign, choosing the Durex products she features in the video, as well as doing the filming for the campaign herself.

Sophie Chaytor-Grubb, Influencer and Partnerships Manager at TMW Unlimited, commented: “It’s really important for us to match the right influencer with the client’s need for the campaign, ensuring their tone and message aligns to that of the brand. Working with Hannah has been great. She is ideal for Durex as she brings a fresh and insightful perspective to sex for young people and aims to educate, as well as entertain!”