You Say It's a Man's World? Deutsch NY's AHA PSA Proves Otherwise

One out of every three deaths among women in the U.S. each year is attributed to cardiovascular diseases including heart disease and stroke, causing more fatalities than all forms of cancer combined, according to the American Heart Association. Furthermore, nine in 10 women have at least one risk factor for developing heart disease, but only about half are aware of the issue at all. In an effort to raise awareness of heart disease & empower women with the necessary tools to lead heart healthy lives, the American Heart Association's Go Red for Women and the Ad Council are launching a new PSA campaign.

Created pro bono by Deutsch NY, the new television, radio, print & online PSAs aim to dispel the myth that heart disease and stroke are a man's disease. Through the depiction of a strong, resolute woman breaking barriers through different decades, the PSAs demonstrate women can do anything men can do and that unfortunately includes dying from heart disease and stroke.