You Say It's a Man's World? Deutsch NY's AHA PSA Proves Otherwise

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Editors' Choice: Agency partners with American Heart Association & Ad Council for PSA campaign
You Say It's a Man's World? Deutsch NY's AHA PSA Proves Otherwise

One out of every three deaths among women in the U.S. each year is attributed to cardiovascular diseases including heart disease and stroke, causing more fatalities than all forms of cancer combined, according to the American Heart Association. Furthermore, nine in 10 women have at least one risk factor for developing heart disease, but only about half are aware of the issue at all. In an effort to raise awareness of heart disease & empower women with the necessary tools to lead heart healthy lives, the American Heart Association's Go Red for Women and the Ad Council are launching a new PSA campaign.

Created pro bono by Deutsch NY, the new television, radio, print & online PSAs aim to dispel the myth that heart disease and stroke are a man's disease. Through the depiction of a strong, resolute woman breaking barriers through different decades, the PSAs demonstrate women can do anything men can do and that unfortunately includes dying from heart disease and stroke.

AHA Ceiling
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Advertiser: American Heart Association

Post Production / VFX

Post Production Company: MPC


Edit Company: Al Sinclair


Audio Post Production: Steve Rosen @ Soni Union

Production Company

Director: Christian Bevilacqua

Production Company: Anonymous Content

Creative Agency

Creative Agency: Deutsch NY

Art Director: Luke Hughett

Business Affairs: Maria Taris

Chief Creative Officer: Kerry Keenan

Copywriter: Sean Lee

Executive Creative Director: Matt McKay

Executive Producer: Andrea Curtin

Group Account Directors: Barbara Chandler

Head of TV / Production: Joe Calabrese

Strategist: Pam Buchwald

Team Manager: Clara Kim

Categories: Charity, Corporate, Social and PSAs

Deutsch, 5 years ago