senckađ
Group745
Group745
Group745
Group745
Group745
Group745
Work of the Week in association withThe Immortal Awards
Group745

Work of the Week: 28/01/22

28/01/2022
Publication
London, UK
307
Share
Campaigns for the Winter Olympics, Super Bowl and Chinese New Year represent an important period on the global advertising calendar, writes LBB's Addison Capper

The best campaigns to launch this week are the perfect representation of what an important time it is on the global advertising calendar. Three of the nine picks are for the Winter Olympics, which are set to kick off on 4th February. Gearing up for 13th February, there's a trailer for Pepsi's Super Bowl Halftime show. And then there are two distinctly different Chinese New Year films. Coca-Cola's takes the form of a lusciously animated modern-day folk tale about a father and son while BMW has opted for twisted, trippy '90s vibes. Spots for Formula E, Specsavers and Apple TV+ more than hold their own in a refreshing, strong week for our industry.



We Can’t Get Enough of the Techno Tigers in BMW China’s Chinese New Year Spot





Coca-Cola's CNY Ad Is a Beautiful, Symbolic Father & Son Story





Why Does Apple TV+ Have Everyone But Jon Hamm?






Prepare for an Extreme Snowy Season with BBC's Beijing 2022 Winter Olympic Coverage


Read more.





There's No Turning Back for Formula E in Epic Season 8 Film


Read more.





Pepsi’s Epic Super Bowl Halftime Trailer Is Just What the Doctor Ordered


Read more.






IGA Prepares Canadian Athletes for Success in Touching Animated Spot


Read more.






That’s Specsavers Love: The Scoop on the Eyecare Brand’s Launch into Canada


Read more.






International Olympic Committee Film Invites the World to Believe in the Power of Solidarity


Read more.




Credits
Work from LBB Editorial
Window, not a Wall
Eastbay
21/02/2024
37
0
Unicorn Kingdom
GREAT Britain and Northern Ireland
15/02/2024
26
0
Accents
GREAT Britain and Northern Ireland
15/02/2024
54
0
ALL THEIR WORK