Vivek Law & Sooperfly Unveil Digital Video Platform Investonomix

Roopak Saluja’s new media company, Sooperfly and senior business journalist, Vivek Law today unveiled the personal finance joint venture, investonomix, at an exclusive event at the Bombay Stock Exchange in the presence of the Minister of State for Finance Hon. Shri Jayant Sinha and distinguished guests from the business community. The digital content platform (DCP) will cater to Indians everywhere seeking insights and advice on personal finance.

Veteran Business and Finance journalist, also former Editor, Bloomberg TV India, Vivek Law comments on his digital debut, “Most personal finance advisory comes in reams of text or jargon-heavy TV programming. With hand-held devices becoming preferred screens, user-friendly and actionable content is the need of the hour. Investonomix is the answer.”

The video-first brand aims to redefine the genre and garner new audiences through friendlier multi-format content and engage audiences directly across multiple online and social platforms, including its web destination www.investonomix.com.

Roopak Saluja, Founder & Chief Executive Officer, Sooperfly & The 120 Media Collective, commented on the development, “Contextual content in custom formats with the right tonality, powered by distribution reflecting the reality of 2016, are essential ingredients for a compelling digital content product today. Sooperfly embodies this approach along with a deep understanding of audiences. Vivek brings with him superlative expertise and credibility in money and personal finance. Together, with investonomix, we're going for deep and sustained engagement in a space where this is totally unexpected. Advertisers are elated that we're going to be delivering what advertising can't.”

While investonomix will be a video-first DCP, other visual formats such as quick-reference infographics & engaging memes, and short text formats in a mix of Hindi and English such as listicles and brief articles will supplement this content for easy consumption.

Founded in 2015, Sooperfly agglomerates audiences through a mix of content and context via brands like Sooperstage, Mission Everest and The Tara Sharma Show. The unveiling of Sooperfly’s investonomix presents their brand partners and advertisers with yet another quality audience.