Transform Into a Rat With BETC's Campaign for Disneyland Paris

In order to celebrate the opening of their new ride, Ratatouille: The Adventure, Disneyland Paris, with agency BETC, developed a multimedia campaign to preview the immersive and thrilling adventure.

At the heart of the campaign is Ratbooth, a desktop and mobile application found at www.ratatouille-ratbooth.com, which lets you turn yourself into a rat just by looking at the camera, thanks to a face-scanning and tracking system. Fur, body type, eye color, gender and a variety of funny rat-sized accessories: deck out your rat avatar and get ready to send video clips and rat selfies to your friends and family!

The launch of the Ratbooth app is accompanied by a European TV and outdoor campaign, which depicts the multi-sensory ride and emphasizes its originality. Launched at the end of June, the campaign starts online with a special mini-website, and the Ratbooth application is available in the App Store.

Credits

Brand Management: Brigitte Elmkies-Sitbon, Andre Delvallee, Nathalie Raverat, Fabien Fouquerey, Chloe Wittmann, Audrey Bedoucha, Anne Gros-Daillon, Clotilde Desagulier

Agency Management: Romain Van-Den-Plas, Anyce Nedir, Adeline Belin, Elsa Magadoux, Romain Degelcke

Strategic Planner: Clement Scherrer

Executive Creative Director: Stephane Xiberras

Creative Directors: Richard Desrousseaux, Etienne Turquet, Christophe Clapier

Copywriters: Guillaume Rebbot, Alphons Conzen, Sophie Suard, Nathanel Rouas

Artistic Directors: Landry Stark, Raphael Perrollier, Vincent Blachere

Development: Make Me Pulse, Sylvain Train

3D: Circus

Art Buying: Stephanie Giordano

Print Production: Agnes Cattelan

Print Production Houses: Mecanique Generale x Pixar

Tv Production: Laure Denizot

TV Production Houses: Bollywood x Mikros x Pixar

TV Director: Nicolas Fay

TV Sound Production: Schmooze