Therapy's Kristin McCasey's Werthers Magic
Los Angeles-based Therapy editor Kristin McCasey stitches together wistful, childlike enchantment in the new :60 “Magic” for Werther’s out of Sterling Rice Group, Boulder, CO. The spot depicts the magical transformation of a woman back to her girlhood self through the timeless love of her Werther’s candies.
To view the work, click on the link beneath:
We open on an attractive young woman moving quickly through a quaint town square, when her attention is caught by a window display of chocolates. As she approaches the window, her reflection changes to that of herself as a little girl and, as the camera moves into the shop’s interior, the woman herself is transformed into her girlhood self.
With a friendly smile, a kindly shopkeeper beckons the girl into the store and she passes into a timeless confectionery wonderland. Inside, diligent artisans loving craft candied apples, scrumptious caramels and other sweets for which Werthers is famous.
The shopkeeper presents the awe-struck young girl with a bite-sized candy that she pops into her mouth, transporting her into a state of delectably sweetened bliss. We match cut back to the grown woman, dreamily enjoying her newly purchased bag of caramels outside the shop. As she walks away contentedly, the tagline “What comfort tastes like,” appears superimposed over the empty frame of the idyllic Werther’s shop.
Credits:
Agency: Sterling Rice Group, Boulder, CO
ECD: Steve Witt
AD: Chip Hisle
Producer: Wil Wilcox
Production Company: Untitled, Los Angeles, CA
Director: Linus Ewers
Executive Producer: Jim Evans
Head of Production: Geoffrey Campbell
Producer: Denny Kennedy
Editorial/VFX/Finish: Therapy, Los Angeles, CA
Editor: Kristin McCasey
Online & Compositing: Wren Waters
Online & Compositing: Omar Inguanzo
EP/Project Manager: Joe DiSanto
EP: John Ramsay
Design & Effects: Visual Creatures
Art Director/Partner: Ryan McNeely
Artist/Partner: John Cranston
EP/Project Manager: Joe DiSanto
Color: Ntropic
Colorist: Marshall Plante
