The Power of a Trident Gum Smile

Don’t you just hate it when a police officer strides over to your car, and you know that they are going to reprimand you for your terrible driving skills.  In this witty ad for Triden Total Gum, a woman has had some difficulty parking her car, but after flashing a winning smile at the approaching traffic police officer, he succumbs to the power of her pearly white grin and lets her off. 

The ‘Traffic Police’ campaign was created by Saatchi & Saatchi Colombia for Trident Total by General Creative Director: Juan Pablo Nava, and Creative Directors Juan Carlos González and Margarita Olivar. Directed by Alejandro Carreño, the production company was Los Notarios.

Credits

Advertising Agency: Saatchi & Saatchi, Bogota, Colombia
General Creative Director: Juan Pablo Navas
Creative Director: Juan Carlos González, Margarita Olivar
Copywriter: Juan Carlos González
Art Director: Margarita Olivar
Account managers: María Cecilia Arciniegas, Luis Miguel Ortíz
Director: Alejandro Carreño
Production company: Los Notarios
Producer: Nathalie Burnside
Production manager: Juan Pablo Bernal
Post-production: Dr. Pepe
Sound production: Laika Studio