The Internet Plays Horse with Harden in BBDO NY's Foot Locker Challenge

Foot Locker recently digitized every basketball player's favorite playground game by having NBA star James Harden challenge the Internet to a game of HORSE.

Fans were invited to submit short videos of themselves shooting crazy and creative shots through Twitter and Instagram to @footlocker with #horsewithharden.  Then, on October 1st, the best shots were re-created by James Harden and tweeted back out through Foot Locker's Twitter feed.  Fans of @footlocker could watch the event unfold online over the course of several hours. 

In the end, James proved victorious by beating the Internet two games to one.

The technical accomplishment was conceived, produced, digitized and executed by Foot Locker's creative agency partner BBDO.