The Emirates and Kevin Hart Pledge to Make Big Dreams Come True in Generous Campaign

In less than half a century, The Emirates has grown from a sparsely populated desert to a global destination. Established on the inspiring principle that 'the impossible is possible', the young nation has gone beyond housing an array of record-breaking landmarks and touristic destinations to becoming a vibrant community and commercial hub that brings together over 190 nationalities.

In a new campaign based on these achievements entitled Mars Shot, the Emirates and FP7//McCann partnered with Kevin Hart to invite people across the world to share one inspiring dream for a chance to make it happen. The campaign is inspired by the launch of the Hope Probe that embarked on a mission to Mars on 20th July 2020, and will capture the first ever complete picture of the Martian atmosphere.

“Our country’s founding fathers set us on this visionary course right from the start, when they dreamed of turning the desert into the home of millions. Their ambition has become ours and we’ve never stopped aiming higher,” said Khaled AlShehhi, executive director marketing and communications at the Ministry of cabinet affairs and the future, Public Diplomacy Office. “We know what it takes to make the impossible possible and now invite the world to dream with us. The Mission to Mars is the perfect vehicle for our dreams and with this campaign, we're breaking new ground right here on Earth.”

Over the stretch of a few weeks, Mars Shot has drawn dreamers from across the globe to submit their biggest aspirations, of which three winners will soon be picked through judging and public voting. As promised, The Emirates Nation Brand will be helping the winners achieve their biggest life dreams.

The campaign will end on 5th August when the winners will be revealed in an exciting and star-studded live event.