The 120 Media Collective's content creation and distribution arm, Sooperfly handles the channel, 'Going Viral with Vir Sanghvi'. This includes shooting as well as producing the content.
Vir Sanghvi is a renowned and highly respected Indian journalist of his generation. In a career spanning over 30 years across print, TV, books and now, new media, Vir has given a voice to key stories.
“Going Viral with Vir Sanghvi” is not only about covering viral topics in India, but also about Vir's ability to stay ahead of the 'news curve'. From trending topics, to politics, to current events, to food; on “Going Viral with Vir Sanghvi” nothing is off limits.
The story in question is especially significant in context of the currently-in-news case of Sheena Bora's murder. Her mother, Indrani Mukerjea (former CEO of INX Media, co-founded with husband Peter Mukerjea) is a prime suspect.
The other similar case of domestic homicide was the Arushi murder in 2008 (again, parents were prime suspects).
Vir had worked with the couple and offers insight into the case as well as talks about what drives parents to taking the life of their own child.