Test Your Travel Knowledge with HSBC's 'UK or Away' App

Global banking institution HSBC is launching UK Or Away, a digital and in-branch campaign to encourage its customers to make happy holiday memories this summer.

HSBC is working with global social media agency We Are Social to create and implement the UK-focused strategy across digital and social channels.  UK Or Away taps into the positivity associated with making memories with friends and family over the summer. It aims to inspire people to try new experiences, in the UK or overseas, while raising awareness of the bank’s lending options.

The campaign involves an online game where users can guess whether the images presented are of UK destinations or abroad. The game aims to inspire players thinking about about the possibility of staycations as well as vacations, with many UK locations comparable to and as desirable as their overseas counterparts. At the end of the quiz, users can share their results on Facebook and challenge their friends to beat their score. Click here to play the game.

The campaign also involves a competition, where users can upload their own photo of their favourite summer memory at a UK destination that looks like it could be abroad, or an experience abroad that felt like it was at home. Two entries will be selected at random each Friday between 28th July and 30th August to win a Panasonic Lumix TZ55 camera.

Posters and lenticular stands promoting the campaign will be displayed in HSBC branches, featuring images of featured UK or Away destinations. Digital banner ads will be displayed on HSBC’s website.

Emma Ward, Social Media Manager, from HSBC said: “Tapping into the nation’s obsession with summer and the increasingly common staycation vs vacation debate, HSBC wanted to take the opportunity to inspire our customers with ideas for new experiences that they can enjoy now, in the UK or abroad. We wanted to help people realise that there’s a world of experiences out there to enjoy, and that they don’t have to be beyond anyone’s grasp..”

Cath Jeffries, group account director at We Are Social, said: “Everyone deserves a break over the summer. UK Or Away is a fun social game that inspires people to think about holiday destinations in the UK and overseas and promotes HSBC’s support to its customers in making their holiday plans come to life.”