TBWA\Kuala Lumpur Announces Two Senior Hires

TBWA\ Kuala Lumpur has bolstered its digital and activation offerings with two senior hires. Aaron Gomez joins as Head of Digital and Juliana Chua as Business Director and Head of Activation.

Gomez joins TBWA\Kuala Lumpur after eight years in Singapore working at Bates, Young & Rubicam, and the past four years as Head of Interactive Marketing at Cheil Communications.

Chua spent the last four years at Zenith Media where her last post was General Manager for Activation. She started her career with GroupM in 2005 as Senior Account Manager and spent five years there. She also served in the Media Specialists Association as Chairman of the Malaysian Media Awards in 2013; the previous year she was Deputy Chairman.

Aaron Cowie, Chief Executive Officer of TBWA\Group Malaysia commented, “The hires are in line with the group’s continued efforts in building its specialized capabilities. Digital and activation are two important growth areas for the group as more clients are seeking for marketing communication solutions beyond advertising.”