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July 31, 2012, 5:36 p.m. by Taylor James - London
Taylor James meet Spider-man on set of Sony 'Xperia' shoot
TJ create interactive image for Sony's fully-integrated campaign
Taylor James were approached by LBi to produce this huge composition for Sony to form part of an interactive website. TJ’s team from London and NYC went over to do the shoot alongside filming of the TV commercial at Fox Studios in L.A. The brief was to produce a huge street scene and populate it with hints from popular movies, music and video games. These hints form part of an interactive hide and seek game for users of the Sony website.
This was a complete Taylor James production, combining photography shot on location and in our studio, with CGI model making. Complex creative retouch was necessary to build this multi-part comp to the scale and flexibility necessary to zoom into the image to high levels of detail. With only 3 weeks from kick off to delivery, TJ pulled out the stops to launch in time for the release of The Amazing Spider Man’ movie in cinemas.
For behind the scenes footage and out-takes, see here: http://bit.ly/OIBuy5
Credits
Client: Sony
Agency: LBi New York
Photography:Taylor James
CGI: Taylor James
Retouch: Taylor James
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