Solar Panel Provider PVO Selects Ogilvy Social.Lab for New Campaign 

Solar panel provider PVO International has selected Ogilvy Social.Lab as the agency to bring their ambition of creating a more sustainable  world to life in a new campaign. 

The new campaign should support PVO in their ambition to accelerate the transition to a world powered by solar energy. In order to realise this ambition, PVO has set the goal to have 180 million solar panels – one for every household in the European Union – Installed by 2030. To  achieve this ambitious goal, new markets must be entered, supported by distinctive, human communication.  

Frank Heijckmann, commercial director, PVO: “To develop new markets, we need to get a strong share of voice, supported by a broad reach. At the same time, we want to position ourselves as a human brand rather than a distant B2B  brand. We believe Ogilvy Social.Lab is best equipped to help us do both and we’re looking forward to work together.” 

Ogilvy Social.Lab, part of the global Ogilvy network, has grown exponentially over the last two  years with new people and new leadership in business, strategy and creation. This revival has been made possible by the arrival of new clients of which PVO is the most recent.  

Jai Kotecha, chief executive officer, Ogilvy Social.Lab Amsterdam: “As sustainability is one of the biggest challenges of our generation, we are proud to contribute to its advancement by partnering with an ambitious company like PVO, that not only has a wonderful purpose, but also the solutions in place to deliver on it.”