Pereira O'Dell and Biscuit's Jeff Low introduce P,Q and Blank
Discover the highs and lows of the lives of “blank,” “Q” and “P” in Jeff Low's sentimental and off-beat campaign for Mattel's Scrabble. Featuring a refined classical music soundtrack, each spot reveals the personality behind the letters of the popular word game. Wealthy blue-blooded bachelor "blank" enjoys parties, golf, random hook-ups and his pet albino peacock. When not winning spelling bees or working his paper route, lonely high schooler "Q" is simply looking for the right girl. Confident and creative free spirit "P" loves dancing and being the center of attention. Kind of makes you wonder about the rest of those Scrabble tiles.