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Scrabble Letters Come to Life

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Pereira O'Dell and Biscuit's Jeff Low introduce P,Q and Blank

Scrabble Letters Come to Life

 

Discover the highs and lows of the lives of “blank,” “Q” and “P” in Jeff Low's sentimental and off-beat campaign for Mattel's Scrabble. Featuring a refined classical music soundtrack, each spot reveals the personality behind the letters of the popular word game. Wealthy blue-blooded bachelor "blank" enjoys parties, golf, random hook-ups and his pet albino peacock. When not winning spelling bees or working his paper route, lonely high schooler "Q" is simply looking for the right girl. Confident and creative free spirit "P" loves dancing and being the center of attention. Kind of makes you wonder about the rest of those Scrabble tiles.
CREDITS: Mattel “Scrabble”
 
Production Company: Biscuit Filmworks
Director: Jeff Low
Executive Producer/Managing Director: Shawn Lacy
Executive Producer: Colleen O’Donnell
Supervising Producer: Scott Craig
Producer: Mary Beth Jenner
Production Designer: Michelle Derrick
Director of Photography: Igor Jadue-lillo
 
Agency: Pereira O’Dell sf
CCO: PJ Pereira
SVP, ECD: Jamie Robinson
CD: Paulo Coelho
CD: Aricio Fortes
CD (apples): Rob Lambrechts
Copywriter: Charlie Wolff
Copywriter: Neil Ramanan
Director of client services: Gary Theut
Management Supervisor: Henry Arlander
Account Executive: Erin Garvey
Director of Production, EP: Jeff Fero
Business Affairs, Broadcast: Angela Eddleman
Senior Producer: Monica Wilkins
 
Post Company: Umlaut SF
EP: Gina Locurcio
Line Producer: Kelly Gibbs
Editor: Inome Callahan
Graphic Artist: Ivan Miller
 
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Biscuit Filmworks, Fri, 16 Nov 2012 15:09:46 GMT