Oct. 4, 2010, 4 p.m. by Adstream
RB and Adstream connectAdstream USA, the company that sends TV commercials via a digital delivery system has won the prestigious contract....... ADSTREAM USA CONNECTS RECKITT BENCKISER
WITH LATIN AMERICA
Adstream USA, the company that sends TV commercials via a digital delivery system has won the prestigious contract to supply all Reckitt Benckiser’s (RB) advertising to seven key Latin American countries.
The global workflow and digital advertising asset management company is to manage all TV campaigns created in the countries for distribution to pan-regional cable channels.
It will be streamlining the entire process, and in turn, changing the nature of RB’s Latin American campaigns as delivery of the ads will be made much easier.
Adstream will be working with RB directly as a partner, not an add-on service, taking responsibility for chasing copy from post facilities and agencies, and managing the submission of the high quality content.
It will also be working with media agency MPG Miami and creative agency EURO across the seven Latin American markets. Adstream’s appointment means that all Latin American Reckitt Benckiser agencies will no longer be sending physical tapes to pan-regional stations, but instead uploading to Adstream via nVerge.
Emmelie Forsyth, Director of Broadcast USA and LatAm Adstream said: “By using our digital delivery service the entire process is centralised allowing RB to make substantial cost savings, reduce timelines and in turn increase speed to market. Our system allows for online tracking of all TV delivery orders and an improved quality of all ads shown. Not only that, but it’s the greenest system out there, helping reduce our impact on the environment.”
Ricardo Monteiro, Regional Media & PR Latam at Reckitt Benckiser said: "RB Latin America replaces the old and non environment friendly tapes by digital streaming to all regional cable networks. The new process, implemented through Adstream, brings improvements in several areas like shorter delivery leadtime, higher transfer quality, lower failure risk and last, but not least eliminates a lot of plastic from the process."
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