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Oct. 19, 2012, 3:14 p.m. by Irresistible Films
Pro-Streets with Converse
Irresistible Films make their move
Join in with Converse as they launch their Pro-Streets Campaign: a Europe-wide game inviting participants to celebrate their local area by demonstrating their most original moves. Talents spanning dance, skate flips and MC battles, will be captured via special cameras and uploaded to the Pro-Streets website. Individuals can go on to support and promote their favourite films, at the end of which, the areas with the most incredible talent will be celebrated.
Working together with marketing agency Amplify; specialists in strategy, experiences and amplification, helping brands pioneer the untraditional and turning consumers into brand fans, Irresistible Films have created a 60 second piece of digital content that encourages individuals to engage with the brand and submit videos in which they demonstrate various urban sports.
Positioned across Facebook and YouTube, and in-store across London, the video is designed to not only explain the competition, but to also increase traffic to the brands Facebook page and drive competition submissions.
Launched at the beginning of October, all that’s left to do is…Make Your Move.
CONVERSE
Adam Hanim
AMPLIFY
Senior Account Manager: Frankie Speakman
Account Managers: Bonnie O’Hara and Jen Kamolwan
IRRESISTIBLE
Director: Jonny Grant
DOP: Kit Fraser
Producer: Luke Plaister
Post: Yann Green / Irresistible Post
TALENT
Unicyclist: Jason Auld
Yoyo Freestylist: Krisztian Kalusza
Female Beatboxer: Bellatrix
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