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Creative in association withGear Seven
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Potty-mouthed Pre-teens Sell Lemonade for Latest Thug Kitchen Spot

06/10/2015
Marketing & PR
New York, United States
110
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Process & director Daniel Schechter produce latest short for Rodale Books

From the makers of the obscene, absurd, yet nonetheless charming #1 New York Times bestseller THUG KITCHEN: Eat Like You Give a F*ck comes a second iteration designed for parties: THUG KITCHEN PARTY GRUB: For Social Motherf*ckers. 

With the second book comes the release of an equally obscene, absurd, yet nonetheless charming short film, produced and directed by branded content company Process and Daniel Schechter. Playing off the viral spoof that accompanied the first book, which was also in conjunction with Process and director Daniel Schechter, this second one flips the standard ‘children at a lemonade stand’ script by having two foul-mouthed kids scorn a man for assuming their lemonade was anything but a from scratch, healthy beverage.


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