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Group745
Group745
Group745
Group745
Group745
Group745
Creative in association withGear Seven
Group745

Portuguese Road Safety Film is a Wake-Up Call, Not a Bedtime Story

01/11/2018
Advertising Agency
Lisbon, Portugal
229
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FCB Lisbon’s arresting campaign for FEVR focuses on the sad stories you can hear if you listen to the road
Roads have stories. Not all with happy endings.

Death and injury from road traffic is a public health problem worldwide. And this story shows how we can lose everything – a whole life – in the blink of an eye.

The campaign was created by FCB Lisbon for FEVR (The European Federation of Road Traffic Victims) to commemorate the World Day of Remembrance for Road Traffic Victims (this year: November 18th) and raise awareness to the need of a behavioural change.

Credits
Agency / Creative
Production
Post Production / VFX
Editorial
Music / Sound
Work from FCB Lisbon
Casefilm
19/08/2021
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