Plante Moran Selects VMLY&R as Lead Agency 

Plante Moran, one of the US’s largest accounting, tax, consulting and wealth management firms, today announced that VMLY&R will serve as its agency of record. 

VMLY&R was selected following a competitive review and will be responsible for creative and strategic campaign work and media strategy. The agency will also lead digital transformation efforts to enhance the brand experience across Plante Moran platforms. 

“We have the opportunity and responsibility to innovate and modernise not just our services, but also how we connect and engage with our current and future clients,” said Marten van Pelt, chief marketing officer, Plante Moran. “We’re confident that, with VMLY&R, we have the ideal partner to further  accelerate our growth. Together we’ll energise our creative and deliver seamless digital experiences to  build brand awareness and enhance relationships in new and exciting ways.” 

“We’re thrilled to work with Plante Moran, not just because of their legacy, but also because of their ambition to innovate the brand for new generations,” said Eric Looney, chief experience design officer VMLY&R. “We’re excited to leverage our expertise and skills to build a truly connected brand experience that brings Plante Moran to the forefront of people’s minds. Both Plante Moran and VMLY&R are like minded, driven partners, and we’re powering the brand’s presence globally.” 

The work will be run from VMLY&R’s Michigan offices in Detroit and Kalamazoo. Plante Moran is also  headquartered in Michigan. The team already works with diversified client partners, including Ford  Motor Company, General Dynamics Mission Systems, Walmart, Hunter Engineering Company and Bell’s Brewery.