Picturehouse Cinemas Appoints McCann London as Lead Creative Agency

Following a successful partnership in developing the McCann London Up on the Roof Film Festival, Picturehouse Cinemas has tasked the agency to develop its brand proposition.

Picturehouse Cinemas are unique in the UK market; offering a range of entertainment options - from quality blockbusters and arthouse classics to live performance of opera and ballet - and membership offering.

The appointment of McCann London follows its recent expansion in the brand’s key London market, with the launch of the flagship Picturehouse Central, East Dulwich Picturehouse & Cafe and a four screen cinema in Crouch End opening this autumn. With 22 cinemas in architecturally interesting locations throughout the UK, Picturehouse Cinemas has an extensive membership base and is the 4th largest cinema operator in the UK.

McCann London’s commercial focus will be to further develop the core membership proposition over the coming months. The agency will work with Picturehouse Cinema brand assets to strengthen its position as leaders in delivering high quality entertainment experiences nationwide.

Commenting on the appointment Sara Frain, Group Marketing Director of Picturehouse, said: “McCann London innately understand the quality difference of Picturehouse Cinemas - they were able to distill all that we do in a truthful way and know how to tell our story to grow our audience and our brand.”

Laurence Thomson, Chief Creative Officer of McCann London added: “It truly is a pleasure to work with Picturehouse, I’ve been a member for years… they do film how it should be done.”

The appointment was made after a competitive pitch and is with immediate effect.