PG Tips' Monkey Takes On the #IceBucketChallenge
PG tips’ Monkey is taking the #IceBucketChallenge to a whole new level. Monkey has posted its video on the PG tips Facebook and Twitter joining the global trend and expanding it to include advertising characters. Monkey has chosen to nominate Surfy (the Surf mascot), Animal (the Peperami mascot) and Vinny the Panda (Fox Biscuits mascot) to take part in the challenge.
PG tips are participating in the challenge with this video in aid of Macmillan Cancer Support, the charity of choice in the UK for #IceBucketChallenge. Responsible for this video is PG tips’ social media agency, creative and strategy driven agency HeyHuman.
