Patrick Dempsey Stars In kbs+ Spot For Simmons Bedding Company

Today, kbs+ launched a new integrated campaign for Simmons' Beautyrest Black collection which includes TV and digital creative, social activations, in-store video, and a new website. 

The campaign, "Dream in Black," is more representative of a luxury automaker or jeweler than a mattress company and brings a new standard of luxury to the bedding category. Given that the Beautyrest Black mattress fuses luxury and technology for the ultimate sleep performance, Simmons has tapped racing and auto performance aficionado Patrick Dempsey for the spring campaign. "Dream in Black" is part of a larger collaboration and partnership between Beautyrest Black and racing company Dempsey Racing.