Passion Pictures Signs New Director Cassidy Burcher

Passion Pictures, the multiple-Oscar-winning international animation and film production company, has signed London-based director Cassidy Burcher to its roster of talent for exclusive representation.

Burcher is a young Londoner whose breakthrough commercial project, a popular film announcing the new Honda HR-V, was recently released to critical acclaim. It was the ideal job for Burcher, as he explains; “I love ideas, working with other people’s and coming up with my own, and the Honda ad was perfect for collaborating with the creatives.”

Having started his career as a runner at Rattling Stick, Burcher bought a 5D and gained as much experience as possible behind the lens, working in a number of roles including as DP on several stunning music videos. Before long he was employed as Second Unit Director on shoots for big brands such as Renault and Kit Kat, and most notably on the multi-award-winning Ringan Ledwidge-helmed ‘Three Little Pigs’ spot for The Guardian. Subsequently Burcher earned independent freelance directing jobs from agencies, including a Morrison’s film starring Ant and Dec via DLKW Lowe.

Burcher’s previous directing work includes several notable music videos and he’s keen to keep expressing himself in that medium as well as via commercials, with an eye on branching out into mixed-media filmmaking that will incorporate live-action and animation. His next big commercial project is due for release in September. 

On signing with Passion Pictures, Burcher said: “It’s a great company and a great fit for me. I’m currently working on a short and I recently realised that the three aesthetic references I used were all Passion productions. It’s one of only a few companies that could make my film, so I’m excited to be on the team.”