One Earth Farms Names Transcend3 Agency of Record

One Earth Farms has named Transcend3 as their national advertising agency of record and strategic partner for all of their brands under the One Earth Farms umbrella in Canada, including Beretta Farms and Sweetpea Organic Baby Food. One Earth Farms is a leading fully integrated ‘farm to fork’ Canadian company with a diverse portfolio of premium healthy organic, all-natural and grass-fed foods. 

“We were very impressed with their creative credentials, deep experience in the food category and their track record for results,” said Cynthia Beretta, Marketing Director, One Earth Farms. “They also stood out for their unique and seamless bilingual creative approach that is developed by one team. Their creative concepts combined with their experience and ability to take our brands to Europe made Transcend3 the right choice.”
 

“It’s a really interesting and exciting challenge for us. The all-natural and organic premium food market is totally on trend – one that is on the rise and that we believe in,” said Lisa McCoy, Co-Creative Director at Transcend3.

“They’re the kind of client we like because they believe in the value and power of cultural insights to build their brands. We’re eager to see how we can help grow all the brands of One Earth Farms both in English Canada, Quebec and beyond,” adds Olivier Tran, President and Co-Creative Director, Transcend3. 



“We are very excited as we have a lot of work ahead,“ says Fiona Haig, Marketing Manager at One Earth Farms. “Transcend3 will be responsible for positioning each brand, as well as national creative including print, packaging, POS, social media, broadcast and special design initiatives.“