OgilvyOne Wins Digital Business for Indigo Living

OgilvyOne has been awarded digital responsibilities for Indigo Living as the leading furniture retailer looks to update its e-commerce site for their retail and commercial businesses.

Indigo Living provides best-in-class furnishings and interior design services with retail bases in Hong Kong, China and Dubai, as well as other commercial activities across Asia Pacific and the Middle East.  The brand currently generates sales through its retail operations, as well as hospitality projects, rentals and wholesale. 

Following a competitive pitch process, OgilvyOne has been hired to optimize Indigo Living’s online sales platform to meet the specific needs of their different customers.  The new approach will focus on a customer-centered design that is more closely aligned with Indigo Living’s business operations.  This is aimed at improving overall online customer satisfaction, increasing the number of new and repeat visitors and driving multi-channel purchaser behavior.

The project will run through to April 2015 and will be supported by an integrated OgilvyOne team including creative experts from the strategy, user experience (UX), technology and e-commerce disciplines.

Commenting on this latest win, Sheilen Rathod, Managing Director of OgilvyOne Hong Kong emphasized how the Indigo Living account demonstrates the unique strength of Ogilvy’s dynamic network model and the agency’s position as a digital leader in e-commerce solutions. 

He said, “By combining our specialist expertise from across the region, OgilvyOne is best placed to partner with Indigo Living to design, deliver and implement a more engaging online sales platform and influence purchaser behavior.  We look forward to working with Indigo Living on this exciting new project to generate a new creative approach which supports business growth.”