Ogilvy and Vodafone Highlight the Sanctity of Cricket

There ‘ain’t no mountain high enough’ to keep a cricket fanatic away from live play, even if that ‘mountain’ is the planning of their wedding day.

 

The second chapter of Vodafone’s vbook campaign, which launched over the weekend during the third test

match between Australia and South Africa, is a celebration of the sanctity of cricket, and a reminder of the

devotion fans hold for this great sport.

 

Launched earlier this month, the vbook campaign helps cricket fans keen to watch live cricket all summer get away with it, by creating a veil of deception in the form of a book with a special cut-out section inside to fit a smartphone. This gift from the ‘cricket-gods’ enables fans to tune into all the Vodafone Test Series action via the Cricket LIVE Australia app, while appearing to be engrossed in an educative title.

 

The latest 15 and 30-second spots called ‘outdoor wedding’ follow on from the first TVCs that went live earlier in November, featuring a range of players - including Vodafone Test Series Captain Michael Clarke - each promoting a different book title, like ‘Turning your Pool into a Yabbie Farm’, or for the crafts inclined,

‘Handmade Gifts of Love’.

 

The new TVC’s also introduce Vodafone Viewers Verdict, an interactive feature within the Cricket Live Australia app, which allows viewers at home to interact with Channel 9’s live broadcast of the Vodafone Test Series.

 

Both the vbook and the app will be featured in the telecast with the commentary team.

The vbook campaign will continue over summer, with experiential live sites in Sydney and Melbourne planned to coincide with the Boxing Day and New Years tests. Vodafone will be offering fans the opportunity to get their own vbook made at the live sites.

 

 

Credits:

ECD - Brett Howlett

CD - Russell Smyth

Writer - Scott Mortimer

Art Director - Wellison D’Assuncao

Head of Strategy – Gerry Cyron

Account Management - Nathan Quailey

TV Producer – Gabe Hammond

Director - David Wood

Production company - Film Construction