senckađ
Group745
Group745
Group745
Group745
Group745
Group745
Creative in association withGear Seven
Group745

Netflix and Publicis Italy Use Romanian Magic to Predict 2nd Season of The Witcher

05/01/2022
Advertising Agency
Milan, Italy
587
Share
Netflix challenged three renowned witches - Casanndra, Aranka, and Crina - to predict what would happen in the upcoming season using only magic

What do Romania and Netflix’s fantasy drama The Witcher have in common? The answer is magic.

On one side, a country that can boast some of the most gifted witches in the world and in which magic always had a prominent role in national folklore, from Transylvania’s tales to the legends of buried giants and traditional good-luck spells. Yes. In Romania, witches can read anyone's destiny with their powers. Even that of a tv show.

On the other, the world of The Witcher, in which a mutant hunter born from magic faces any sort of magical creature and magical power. 

For the Romanian launch of The Witcher S2, Netflix challenged three renowned witches - Casanndra, Aranka, and Crina - to predict what would happen in the upcoming season using only magic. 

Molten lead, tarot cards, and a crystal ball are the tools that they used to answer the questions fans asked on social networks. No scripts, no leaks, only real local magic. 

After collecting the questions in the comments of the first content published on Monday 13th, the witches made their predictions and provided the answers in 48 hours, just in time to 'spoil' the new season one day before its official release on Friday the 17th. 

Will Yennefer and Geralt be together? Will Ciri become a Witcher? Will I get a good mark on my science test? No questions went unheard by the witches. 

How to know if the predictions were accurate? By watching the series the next day.

Credits
Brand
Agency / Creative
Production
Post Production / VFX
Editorial
Music / Sound